About Course

The BBA Program

The BBA Program is 3-year campus-based program designed to enhance the skills and competencies of talented and ambitious young aspirants. During the years of study, the students will obtain a broader perspective on the nuances of managing at a time of great change, and acquire the skills to lead teams and organizations to success in a globalized, competitive business environment.


Pass in 10+2 or equivalent examination with an aggregate 50% and above (any discipline) in English Medium.

Program Structure

The BBA Program is divided into 6 semesters spread over 3 years. About 7 courses are covered in each semester. In addition there are two summer internship programs, one at the end of the first year and the second one at the end of the second year to provide corporate exposure to the students.


The program structure given above is tentative and subject to change, if required.

B.B.A.– Three Year Degree Course


First Year
Code Course Title Code Course Title
Sem I (July to December) Sem II (January to June)
BB – 101 Managerial Skills BB  – 201 Business Communication
BB – 102 Fundamentals of Management BB – 202 Human Resource Management
BB – 103 Economics-I BB – 203 Economics-II
BB – 104 Basic Accounting BB – 204 Financial Management
BB – 105 Hindi BB – 205 English
BB – 106 Information Technology BB – 206 Management Information System


Second Year
Code Course Title Code Course Title
Sem III (July to December) Sem IV (January to June)
BB – 301 Marketing Management BB – 401 Entrepreneurship
BB – 302 Organization Behavior BB – 402 Supply Chain Management
BB – 303 Business Environment BB – 403 International Business
BB – 304 Business Costing BB – 404 Indian Legal System for Business
BB – 305 Operation Management BB – 405 Management Accounting
BB – 306 Business Statistics BB – 406 Operation Research


Third Year
Code Course Title Code Course Title
Sem V (July to December) Sem VI (January to June)
BB – 501 Customer Relationship Management BB – 601 Total Quality Management
BB – 502 Research Methodology BB – 602 Retail Management
BB – 503 Indian Financial System BB – 603 Strategic Management
BB – 504 Project Management BB – 604 Indian Ethos in Management
BB – 505 Advertisement and Brand Management (M)/Banking and Insurance (F)/ HRD (H) BB – 605 Marketing of Services (M)/
Merchant Banking and Financial Services (F)/ Performance Management (H)
BB – 506 Sales and Distribution Management (M)/ Working Capital Management (F)/ Industrial Relation (H) BB – 606 Consumer Behaviour (M)/
International Finance (F)/Leadership Skills and Change Management (H)



Finance, Marketing, HRM and IT & Systems, Entrepreneurship. Students have the flexibility in choosing their elective streams.