The Manager, Performance Marketing will be responsible for designing, executing, and optimizing integrated, full-funnel marketing campaigns for paid media and affiliate marketing channels to drive customer acquisition, retention, and revenue growth. This position is responsible for strategic planning, competitive analysis, audiences, platform/tools, launch, management and optimization of campaigns, and reporting. This role requires a candidate with a strong analytical mind to evaluate performance metrics, optimize ROAS, and unlock new opportunities through a collaborative test-and-learn approach, and who embodies a collaborative spirit, excelling developing and nurturing relationships with internal stakeholders and external partners and agencies. The ideal candidate will have a proven track record in developing and executing successful paid search and display channels while driving strategy and overseeing performance-driven initiatives across various channels, including paid social media, affiliate, and testing of new channels.
Key Responsibilities:
Qualifications:
*Job descriptions are merely a summary of the position. Duties and responsibilities are subject to change and may include any other that management finds necessary to successfully maintain business operations.
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